Having a consistent and meaningful brand voice is important for your small business to stand out from the crowd. But what exactly IS a brand voice? Brand voice is more than logos, fonts, and color schemes — it’s the personality of your business and the presence it creates. The voice of your brand is how your business communicates to your audiences with specific grammar, tone, messages, and images. All of those pieces create the image of your brand as a whole.
Think of it this way: the way you dress, speak, and act represents you and those aspects create your image, just like brand voice is to the overall brand.
Know your audience
As a brand, you need to understand your audience. The content such as language, images, and even responding to comments and DM’s has to align with your brand voice and be appropriate for your audience.
Consider this: if your audience is individuals in their 20’s to early 30’s, it will be vital to keep your messaging and content lively and relevant to keep your audience entertained and to attract new individuals to your small business.
Knowing your audience will also help you to understand where to play. The 20s to 30s crowd is connecting in very different spaces than the 40s to 50s crowd.
Who are you?
It is hard to stand out from the virtual crowd. Before creating content it is important to ask yourself a few questions to define your voice:
If your business was a person how would you describe it to your friends? Is your business authentic, relatable, and fun or is it mature, formal, and informative?
Defining the characteristics of your small business will help you and your team in the long run when developing content.
First Impressions Matter
Once you’ve developed those defining characteristics of your brand, it’s time to put those into action. A consistent brand voice is essential for your business because it controls your business’s impression. The messages you send out to your audiences represent how they see you. With that in mind, the type of language you chose to use has a large impact on the image of your business. Also, the tone of the messages matters depending on the context of your message. No matter what the subject of your message is, it is important to keep in mind your brand voice. You always want to make sure the content you are putting out represents your business.
Stand Out From the Crowd
After you have finalized your small business’s brand voice, it’s time to get your hands dirty. This is the fun part: creating unique content for your small business that represents your mission and values. No matter what, you should always stay consistent with your messaging – online and offline. Also, your small business is unique, so you shouldn’t need to copy your competitors. Their branding may be working for them but you need to stand out from the rest. Put your own twist on your messaging to make your small business stand out from your competitors.
Remember that a consistent and meaningful brand voice is important for your small business to thrive. Though we understand that it can be hard to define and implement it. Flamingo Consulting offers 1×1 coaching options and brand voice workshops to help you define and grow into your unique brand voice. Contact us today to schedule yours!