Your brand, from miles away: Should you outsource your digital marketing?

“And there you are, an ocean away

Do you have to live an ocean away?”

-Alexander Hamilton and Angelica Schuyler, “Take a Break”

Some members of the Flamingo flock are huge Hamilton junkies. There’s so many things about this show that ring true about life in the United States today. First, Hamilton was a total workaholic: if he were alive, we’d be pitching him on outsourcing some of those Federalist papers! And could we maybe do some of them as viral videos? Don’t get us started…

If you are prone to think, “There’s a million things I haven’t done…just you wait,” we’d love to help you with your own version of world domination.  But is it the right fit for your brand to hand your precious dream off to someone else? 

While we’d love to say that we land every client we pitch, sometimes we walk away from a discovery call with the conclusion that a client might be better off handling their digital presence through their own resources.  It depends on several factors for us to determine whether you’re better off handing off your marketing to a pro or handling it in house. Here’s five things that we consider when determining whether or not we recommend a client outsource digital marketing:

How consistent are you? 

Are you a “feast or famine” poster who will generate content 10x in two days – and then not again for 6 months?  Do you have ideas on how to create share-worthy images in Photoshop, Canva, or other image management programs? Is your branding consistent in terms of colors, fonts, and written tone? If so, great!  If not, these are all things a pro can help with. 

How specialized is your brand? 

Does your organization specialize in highly technical, scientific, or legal subjects that are hard to explain in a 150-word social media post? If so, does your brand even really NEED to be on social media to generate clients, or are more specialized marketing tactics better for your staff to employ? 

How big are your goals? 

Are you thinking of someday making millions of dollars, or is your service something fun you do for extra cash? As you level up your audience over time, your capacity for individual interaction will naturally become less. There simply won’t be enough hours in the day for you to give time to everyone that wants a piece of you. That might be the proper time for you to enlist additional help with managing your communications.  

Is marketing is something you genuinely enjoy?

Are you the one sneaking into the bathroom to check out Instagram stories? Do you practice TikTok dances with your kids? If social is your jam, have fun with it! And make sure you share them all with us so we can follow you! However, if it’s something you dread, you’re better off spending time working on your business, and letting us handle the pieces you dislike. 

Do you have the right skill set for social media management? 

Do your kids have to explain to you how to work your phone? Do you lack the brain dexterity to create compelling, professional-looking graphics and branding? Is spelling and grammar something you struggle with? If your answer is yes to any of these questions, enlisting a professional agency should be on your must-have list. 

We’ve found that marketing is often thought of as something “anyone” can do, and it makes us cringe to hear that. Do you cut your own hair? Fix your own car? Perform your own medical checkups? Of course not – you hire a professional with the expertise you need!  Remember, you don’t have to be great at everything!  

it’s also perfectly acceptable if your answers to the questions on this list change, as your life changes! Maybe you need help with your marketing during a busy season, but have a slower time where you want to explore managing things on your own. It’s not an all-or-nothing approach!

Ready to outsource your digital marketing?

The life of a business owner is never boring, and always evolving.  Considering help with your digital presence is a huge consideration, but it’s exciting to think about how far you’ve come that it’s even something you can consider. As Eliza Schuyler-Hamilton once said, “Look at where you are, look at where you started!” 

Contact us if you would like our assistance on the next step of your journey.