We don’t control big tech
In the digital world, Big Tech platforms like Google and Meta provide the sandbox that agencies like Flamingo play in. Sadly, not only do they control the entire playground, but they write the rules - and those can change in a moment's notice. The...
Home Service Businesses, Get Your Spring Rush Playbook
Every spring, it hits. The weather breaks. Tax returns land. Homeowners walk outside and suddenly notice everything that needs to be fixed. And your phone should be ringing. But here’s what we’ve seen after years of working with home service businesses: The ones...
Do You Actually Own Your Marketing?
If you left your agency tomorrow, could you take everything with you? Imagine you decide a business relationship with your marketing agency is no longer the right fit. You give proper notice. You follow the contract. You pay your final invoices. Your domain still...
The Top 5 Marketing Trends Small Businesses Should Embrace Now
Marketing often takes a backseat to daily operations - but in 2026, ignoring it means missing out. Nearly 94% of small businesses planned to increase their marketing spend in 2024, and with the right moves, you don’t need a huge budget to stand out. Whether you're...
Black Friday Is Already Here
If You’re Just Starting, You’re Already Behind This morning, before I’d even had my first sip of coffee, I opened my inbox and got smacked in the face by two dozen Black Friday emails - each one louder than the last. Crate & Barrel. Local estheticians....
The Great Marketing Shift
Why “Scrappy” is the New Smart in West MichiganIf it feels like the marketing world is changing under your feet, you’re not wrong. Budgets are tighter. Agencies are closing. Attention spans are shorter. And AI? It’s rewriting the rules by the week. If you’re a...
Let’s talk about marketing stage fright
Let’s talk about stage fright. No, not the kind when you get when you sing karaoke, or when you’re part of the community theatre production of Grease (though we thoroughly support and endorse both of those objectives). Did you know marketing stage fright is a...
Yes, you still need to advertise
The Internet has revolutionized the way we consume content. We pay an arguably low price for access to more than we’ll ever be able to watch, listen to, or read in our lifetime. But how are those companies able to stay afloat when we’re no longer paying hefty...
Email Marketing is not sooooo 2000s – and why Flodesk is the tool to help you master it
Think back to where you were in 2004: Usher was atop the charts, your cell phone was probably made by Nokia, Amazon sold mostly books, and this thing called an "email blast" was a new phenomenon that you may have gotten off your AOL email account. Now, almost 20...
Your cheap website is costing you money
A lot of our clients come to us after unsuccessfully doing marketing on their own, and aren't sure whether it makes sense to outsource marketing. We've actually done some math (not one of our favorite things) and when we did our research, we found in most...
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