Content marketing is the process of planning, creating, and sharing content through channels such as social media, blogs, websites, podcasts, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.

But as a small business how do you achieve this? The Flamingo team has you covered! 

Why is content marketing important for your small business?

Content marketing allows you to build relationships between your business and customers. A stronger relationship means a stronger sense of loyalty to your brand! Also, you’re able to educate your customers on products and services through creative ways such as blogs, social media posts, and podcasts while reaching a greater audience. Overall, content marketing allows your business to build a sense of community for your brand and followers. 

Where to start

This stage of content marketing can seem overwhelming but following these steps will help!

  1. Determine your brand and the type of content you want to produce.

Ask yourself these questions: What do they need from you? Why do they need your products or services? The answers to these questions will help you understand your target audience, thus determining the marketing content your produce. Choose your content channels.

Once you have identified your target audience then you can decide which content channels your audience uses most effectively. If your audience is in their early 20s to early 30s then you might choose content channels such as social media (Instagram, Twitter, Tik Tok) blogs, and podcasts. 

  1. Now it’s time to create content

This is the fun part – creating unique content to draw in your audience. This content will be shared on various channels depending on your audience. If you need some extra help developing and distributing your content, we’re here! Flamingo Consulting offers a FREE social media strategy session to start your small business on the right path. So your business can achieve the full potential of content marketing.  

  1. Track your results

Our last tip is to analyze and measure the results of how your content is performing. By looking at your business’s results you can determine if the strategy or content needs to be improved to reach a larger audience. 

When you introduce incredible content marketing to your small business, you can reach your target audience, build brand awareness, and increase sales. Remember to determine your brand, choose your content channels, create interesting content, and track your results. If you need that extra help to take your small business’s content marketing to the next level, you know who to contact!