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Micro-Branding for Realtors – How to Stand Out from the Crowd

April 13, 2023 @ 9:00 am - April 18, 2023 @ 12:00 pm


Yep – that’s right – this one’s for you!  

That’s where the art and science of Micro-branding comes in!  Using the tools and techniques we use every day for large-scale businesses and brands, this ½ day course will give you not only the experience of building a brand for yourself with our team of brand experts, but also give you the best practices to create the brand footprint you need to stand out from the rest of the realtor crowd.

You are in a unique industry:  highly specialized, tons of paperwork, and your “product” is IDENTICAL to the realtor next door.  You don’t always have special access to homes that others don’t have – you’re at the mercy of the market and what’s available. Just like every other realtor.  Even with an amazing brokerage and support staff behind you, it can be a struggle to find new clients – especially as the industry booms and more and more new realtors flood the market.

So how do you stand out from the crowd? How do you create a strong personal brand to attract your ideal clients, give them confidence in your skill and ability, and be unique?

This 3-hour session includes

  • Hot breakfast and coffee
  • A drink ticket (should you want a little liquid encouragement to help you get creative with your new micro-brand – beer, mimosa, Bloody Mary all available!)
  • A custom-build Micro-branding course from our Brand Strategist and Founder, Alicia Shumaker
  • A micro-branding workbook to take your learnings out the door with you
  • Social Media and Marketing Best Practices to launch your new personal brand and tell the world about what makes you particularly unique in the real estate industry
  • Q&A time with our brand team to answer those burning questions about getting traction and growth in a highly competitive real estate environment

Now is the time to refresh your personal brand – with interest rates going up and the industry slowing, it’s more important than ever to make sure you are ready for and attracting new clients!

We can’t wait to have you join us!


April 13, 2023 @ 9:00 am
April 18, 2023 @ 12:00 pm


Flamingo Consulting
View Organizer Website


284 Dodge NE, Suite 100
Comstock Park, MI 49321 United States
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