The Fairytale Formula
FOR DIRECT SELLERS
Find the words
What if you never had to struggle to find an idea of what to say about your direct selling business ever again?
With The Fairytale Formula, there’s no need to rack your brain — you’ll get months of unique, true-to-you content in just 5 days.

Does any of this sound like you?
You struggle to find things to post on your social media pages that don’t feel “spammy”?
Your sale posts are falling flat and no one is responding?
The majority of your posts about your business are copy/pasted from another person on your team?
You’re resorting to those “Hey girl, did you see my post?!” DMs to try to spread the word about your new products?
You stare at the blinking cursor each time you have to write something?
You’re maybe not posting anything AT ALL?
It doesn’t have to be this way.
What if there was a way to share your business and your passion through social media without feeling so salesy? Or finally feeling like yourself? Never running out of ideas of something impactful and exciting to say?
That’s exactly why I created The Fairytale Formula:
To save you time.
To help make you more $$$.
To help you stop stressing over every word.
To share your business with passion and direction.
Get endless ideas for your social media business pages in just 5 days.
Want to know what you’ll get?
The Fairytale Formula program has all the training and tools you need to fill your social media platforms with exciting, inspiring, and authentic content that your followers will want to talk about, share, and keep coming back for more.
My system will help you
- Understand who you’re talking to
- Identify your true authentic voice and unique perspective
- Create alignment between your own voice and the benefits of the business you’re working with
- Fill your social media feed with posts to engage and connect with your followers
- Learn the tips and tricks to streamline your social media so you spend less time struggling to write something and more time doing the things you LOVE to do with your business

Right now, it may feel like a struggle to stand out from the crowd.
Social media is bigger than ever before – and growing by the day. It feels like everyone is clamoring to be heard, and all of a sudden, you can’t think of a single thing to say. Or worse – the things that you’re saying and sharing and posting just don’t feel like you. They feel awkward and salesy – and no one is responding to them.
Imagine if posting and sharing your business on social media wasn’t such a struggle. – instead it would be like it was just part of an everyday conversation. Where you friends and followers could tell that it was really YOU posting and not some salesperson.
If this feels a little too familiar for you, it’s time to make a change! Learn the best tools and tricks in marketing – the perfect mix of science and art to really CONNECT – and spend less time struggling over what to say.

Hi! I’m Alicia.
Marketer and Researcher
I specialize in helping small businesses harness the power of social media to INCREASE SALES and EXPAND REACH.
Direct Sales Advocate
I’ve spent over a decade learning and creating tools and resources for direct sellers. I’ve supported multi-national organizations to understand the needs of their sales teams, developed tools and strategies to help direct sellers be more successful, and studied from great marketers around the world. I took my expertise to the field, growing my own businesses and building teams around the country.
I have been where you are. I have felt disconnected and stuck trying to engage my audience and share my excitement about my business. And after taking years to study the art and impact of good marketing (and not so good marketing!), I created The Fairytale Formula to help you through the same rut. I want you to be successful. Because, in my humble opinion…you deserve it.
“Flamingo Consulting is more than just content creation – as a marketing coach, Alicia just *gets* branding and being authentic as a business owner. It’s never just “do it because it works” it’s about *finding what works AND fits your voice* as a business owner.”
All the Tools You Need to Succeed
The Fairytale Formula comes jam-packed with everything you need to fill your social media profiles and pages with engaging, exciting, and real content for your followers to connect with.
Over just 5 days, you’ll learn to:
- Understand who you’re talking to with each post
- Identify your true voice and capitalize on your own unique personality to connect more authentically with your followers
- Create alignment between your own voice and the benefits of the business you’re partnering with
- Fill your social media feed with posts to engage and connect with your followers
- Learn the tips and tricks to streamline your social media so you spend less time struggling to write something and more time doing the things you LOVE to do with your business


Your Fairytale Formula toolkit includes everything you need to be successful:
- 5-day guided video training takes you through the formula process step-by-step to be sure nothing is missed and the authentic social media content easily flows
- Fairytale Formula Workbook takes the training to a whole new level with activities and sections to allow you to keep your notes together, use your new tools on-the-go, and keep creating new content, even after the 5-day training is complete.
- Resource Guide offers the best tools and tricks to make your content pop off the screen and catch the attention of your followers. We share our favorite best-practices and apps to keep you moving forward
- Post templates make it easy to take your content to the next level. Simply follow the formulas to build one of our 6 “Fairytales” and you’ll have inspiration and an easy formula for months.
- Inspiration Calendar gives you a guided look at what to post each day – no more guessing if and what you should post – simply follow our easy-to-understand calendars and you’ll never question your content again!
Who is the Fairytale Formula for?

New Direct Sellers
Are you brand new to the world and trying to build a business?

Seasoned Veterans
Are you ready to stand out from the crowd?

Part-time Entrepreneurs
Do you need to streamline your side hustle to spend less time on admin and more time serving customers?

Business Builder
Do you work for a party-plan Direct Selling company and need to find avenues for extra income?

Location Limited Seller
Do you have limited options for in-person direct sales?

Emerging Leaders
Do you want to grow your business to the top ranks of leadership in your company?
Are you ready to GROW?
Are you ready to feel less anxiety about what you’re saying and really connect with your followers? This offer is limited – be sure to claim your spot ASAP!
